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Что (кто) такое Doing Business As - определение

NAME WHICH A BUSINESS TRADES UNDER FOR COMMERCIAL PURPOSES

Tradename; Doing business as; D/b/a; Fictitious Business Name; Ficticious Business Name; Assumed Business Name; Trading as; Tradenames; Business name; Trading name; T/a; Doing Business As; Assumed business names; Assumed business name; Fictitious business name; Operating as; Trade names; Do business as; Fictitious business names; D/B/A; Registered trade name; Commercial name; Does business as

trade name

n. a name of a business or one of its products which, by use of the name and public reputation, identifies the product as that of the business. A trade name belongs to the first business to use it, and the identification and reputation give it value and the right to protect the trade name against its use by others. Example: Sheaffer's is clearly identified as a fountain pen manufactured by the Sheaffer Company, and no one else can produce pens with that name. However, a motorcycle with the name Sheaffer would not be an infringement since the product is different. See also: trademark

trade name

¦ noun

1. a name that has the status of a trademark.

2. a name by which something is known in a particular trade or profession.

trade name

(trade names)

A trade name is the name which manufacturers give to a product or to a range of products.

It's marketed under the trade name 'Tattle'.

= brand name

N-COUNT

Википедия

Trade name

A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with a relevant government body is often required.

In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a., or d/b/a) is used, among others, such as assumed business name or fictitious business name. In Canada, "operating as" (abbreviated to o/a) and "trading as" are used, although "doing business as" is also sometimes used.

A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered.

https://en.wikipedia.org/wiki/Trade name

Примеры употребления для Doing Business As

1. A week before, these agencies were doing business as usual.

2. Gateway, for example, was for decades a union mine doing business as Zeigler 11.

3. The D.C.–based Kissinger McLarty Associates is now doing business as McLarty Associates, while New York–based Kissinger Associates will continue to operate separately under its current name.

4. We want the international community to take further action ... We would like to see countries to stop doing business as usual with Iran,» the US diplomat said.

5. 12:03 PM –– The following recalls have been announced: _ About 14,000 girls hooded jackets, manufactured in Korea and distributed by AJBlue LLC, doing business as Apollo Jeans.